2017 Business Wire Media Blueprint

Construct the perfect PR plan with our annual Media Survey Results

Download Business Wire's "Media Blueprint," the results of our annual media survey. The report outlines best practices, based on the responses of the more than 600 journalists we polled, for media relations and online newsrooms. Gain valuable insight on:

  • Optimal times to pitch the media
  • Utilizing social media platforms in your media relations efforts
  • Formatting your news releases and online newsrooms to effectively reach media
  • Methods to help build lasting media relationships

2017 Media Blueprint


A sneak peek at what's inside

The New York Times is the outlet most perceived as the future of the media according to our 2016 media survey.  

Last year BuzzFeed (34%) led as the outlet most perceived to be the future of the media with The New York Times (28%) trailing closely. BuzzFeed leads among the following groups: 

  • Gen X (50%) 
  • Lifestyle/entertainment (54%) and local/ national news (50%) 
  • Newswire (55%), TV (61%) and radio (55%)