Your news received editorial attention and coverage giving you reason to celebrate. Although you should celebrate the identifiable ROI, the amplification of your news, generating interest amongst potential clients and customers… remember not to cheer for victory too soon. This is the digital age and there is still more work to be done if you want to maximize the impact of your PR campaign. The real impact of editorial coverage is directly related to its visibility, and what you want to do is increase the visibility even more. That is true amplification of your news.
In the newly released Social Media Amplification Guide, Business Wire outlines the role of editorial coverage in the customer-consideration and purchase journey, and presents a series of strategies and tactics designed to increase the visibility of news stories across social channels.
Why is editorial coverage important?
Nielsen’s 2015 Trust in Advertising study revealed that consumers trust editorial coverage (66%) and this trust was increased greatly when this same content was shared by a friend or family member (83%).
Combine this data with the results of the 2016 Business Wire Media Survey in which reporters noted that inbound traffic was a key success metric for their editors (a metric communicators can help meet by broadly sharing their secured coverage across their owned networks) and it becomes easy for today’s public relations practitioners to understand why editorial coverage is so important and why they must create a social media news amplification program to promote this content.
Business Wire’s free social amplification guide outlines:
- Best practices in crafting updates that meet each platform’s user aspirations.
- Best time to share and encouraging coworkers to participate in the share process.
- Features valuable insights into Twitter, LinkedIn, Facebook and Reddit.
Download your copy of Business Wire’s free Social Sharing guide
Know a fellow communicator who would benefit from this guide? Click here to share it with your Twitter followers now.