By Scott Fedonchik, SVP Marketing, Business Wire
Get ready for the new season of BizWireTV, featuring a fresh new look and a new host, Jordyn Rolling. The video news program, featuring stories on disruptive startups and technologies, premiers on Thursday, February 2nd and can be seen on BizWireTV.com as well as Apple TV, Roku, iPhone and Android devices via a downloadable app.
Rolling is no stranger to news media, joining BizWireTV with a journalistic background including digital reporting and producing for People, MONEY, and Fortune. Her ability to cover a wide scope of newsworthy subject matter makes her a perfect match for BizWireTV as the news featured on the show is sourced by announcements crossing Business Wire’s distribution network. These stories disrupt across all industries from Wall Street to Silicon Valley, Hollywood to Washington D.C., and beyond.
The show’s graphics, set and soundtrack have been redesigned to be quicker, slicker and include even more trending news content. The look and feel of the show are being refreshed specifically for today’s mobile and social channels.
BizWireTV will also be adding “interactive video” technology that will provide viewers with innovative video engagement features for navigating within the show, hot spots, and hyperlinks directly in the video player.
BizWireTV recently launched the “Sponsored Headlines” feature, allowing clients to integrate their latest news release directly into the show. The segment appears during a prime slot within each episode and offers added amplification for Business Wire client’s news. The idea for the segment stemmed from the wide reach garnered by BizWireTV, as the show has received 7 million views in its first year and covered over 1,000 client stories.
BizWireTV shines a light on innovative technology and disruptive brands and the new season will reflect the evolving media landscape. The core component of the show will continue to be the news-related data analysis powered by Business Wire’s NewsTrak reports, which offer detailed release metrics and audience engagement information, and NUVI social media tracking. NUVI’s real-time analytics platform will provide insights into influencer conversations across numerous sources including Facebook, Twitter, Instagram, Google+, YouTube, Delicious, Reddit and more than 20 million RSS feeds.
Watch full episodes of BizWireTV and check in on Thursday for the season premiere