With the announcement that industry giants Business Wire and Agility PR Solutions are partnering comes the question of what benefits will clients and partners see regarding the amplification of their news. Business Wire clients have specific needs that are wide ranging. Currently, they have access to a wide set of communications tools, and now that toolset expands even more. This new partnership offers clients a seamless and cost-effective solution to integrate media outreach and multi-outlet monitoring into their communications campaigns.
With the strategic partnership of Agility PR Solutions and Business Wire, customers can:
- Identify Influencers: Search the AgilityTM media database of almost 800,000 verified contacts in over 200 countries and create and save custom lists. Additional information, including how journalists like to be pitched and what they cover, will help Business Wire clients strategically target the press and follow up on news stories crossing the wire.
- Amplify Messages: Augment Business Wire’s services with personalized outreach to key influencers, with Agility’s integrated email sending and engagement tracking tools. Quickly identify contacts for follow up by seeing who opened or clicked on emails.
- Monitor Coverage: Business Wire’s new relationship with Agility PR Solutions provides a breadth of self-service and full service media monitoring capabilities. Track trending topics, customer sentiment, share of voice, competitors and social media activity.
- Measure Impact: Clients can evaluate the success of communications efforts with integrated reporting capabilities and gain actionable insights into the effectiveness of their communication efforts with pre-made or custom reports.
The reasons behind the new partnership, and its goals, are simple: to provide communications professionals with enhanced distribution, monitoring and media analytics capabilities. Additionally, a critical component of this new relationship is both Business Wire’s and Agility PR Solutions’ commitment to providing exceptional customer support and service. Communications tools are most effective when used to their maximum potential. Both Business Wire and Agility PR Solutions make it a priority to assist clients and partners in understanding each tool and how these tools can best be implemented into a communications campaign.
The new strategic relationship between Business Wire and Agility PR Solutions is effective immediately and is designed to help customers as they build and create their communications strategies in 2017 and beyond.