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Entries with tag public policy .

Is Your News “Public Policy” News?

Right now is a time of transition and a lot of the news developing around the world, and consumed by vast audiences, is “issues-focused” news. These stories are about more than just elections and laws, they’re about the policies that affect the public on a daily basis.

Who makes public policy announcements?

In addition to government bodies and agencies, Business Wire’s public policy wire is used by associations, advocacy groups, non-profits, unions, embassies and even corporations. Any organization issuing news that potentially affects the public, from news announcing a development project in a community to the launch of charitable program, is issuing public policy news that deserves the correct amplification. If an organization or company is impacted by public policy, any newsworthy ramifications are public policy news as well because they are related as a result of chain of circumstances.     

Business Wire has reached out to thousands of newsrooms across the country and the consensus is a desire for news stories of national, state or local interest for their readers.

Who Does the Public Policy Circuit Reach?

Business Wire’s Public Policy circuit can send your news nationally, to a particular state, or just to the Washington press corps via the DC Capital Circuit. News issued over this unique circuit reaches particular news desks and reporters using the same routing systems as the Associated Press. Public Policy news releases are part of the larger news feeds to the White House, Congress and other government agencies, whose staff flag stories of interest by keyword. Not all issues-focused stories are national, in fact, many are local stories effecting specific communities. On a state level, news releases are sent to governors’ offices and legislative leadership.         

The Public Policy circuit also allows the issuer to send a position paper or invitation only to members of Congress or to particular committees.

Is Your News “Public Policy” News?

If the news you’re issuing can potentially impact a community, local, regional or national, you’re issuing public policy news. If your news is the result of public policy influence on your organization, company or brand, the announcement you are issuing is also an issues-based release. These stories are unique to all other news and deserve distribution to outlets that are most interested in your announcement.

Learn more about Business Wire’s Public Policy services and how to better amplify your news       

Business Wire Goes to Capitol Hill – a Visit to the Senate Press Gallery

Danny Selnick, Business Wire’s SVP, Strategic Markets, and Ana Pinilla, Business Wire’s Media Relations Representative for the Washington, DC region, visited the U.S. Capitol on Oct. 26 for a tour of the Senate Press Gallery.  Danny is co-chair of the National Press Club’s Marketing and Communications Committee, which arranged the tour for a group of communicator members. 

Shawna Blair, deputy director of the Senate Press Gallery, met the group and brought them to her office where she explained that she and her colleagues function as an intermediary between the Senate and the media – from taking care of accreditations for media organizations, to granting media access for extraordinary events like the President’s annual State of the Union Address or the inauguration of a new President.  They also facilitate media requests to use the Senate’s Radio/TV Studio.  The Senate media staff also enforce the rules set up for journalists who cover the Congressional body.

The Senate boasts some 3,000 reporters as credentialed media members -- 1,500 working at daily newspapers, 1,200 at periodicals, and 300 photojournalists.  It’s interesting to note (and maybe a very good thing because space is so limited in the galleries) that most of these journalists don’t come to the Hill to all cover news at one time.  There are only about 100 “regulars” who cover the Senate hearings, news conferences held at the Senate Radio/TV studio, and news conferences on the steps of the Capitol or in front of the “Senate Swamp” which is now covered over with pavers.  (Because much of Washington, DC was originally built on swampland, this part of the Capitol was literally a wet mushy area.)  About 100 “irregular” journalists come the Senate to cover special interest hearings or votes.  For example, agriculture journalists will show up when the Farm Bill comes up for vote.

The Press area, inside the Senate Chamber itself and with some 20 seats and desks, overlooks the floor, but few journalists actually cover debates and votes “live.”  Perhaps because of some strange tradition or something else, no electronic device can be taken inside the Senate. This means no cell phones or laptops on which reporters can write their stories.  Instead, they watch the proceedings via television in the Senate press offices (dailies, periodicals, radio/broadcast, press photographers’ gallery) where they can more easily accomplish their jobs.

News conferences held at the Senate Radio/TV studio (which is also used by print journalists) are organized by the journalists themselves.  Senators can only hold news conferences on the steps of the Capitol, in front of the “Senate Swamp” or in certain meeting rooms.  They can, however, ASK a journalist (and it only takes one) to hold a news conference in the Senate Radio/TV studio for them, but it’s also first-come, first-served (there’s a sign-up sheet, of course).  Space in the Senate Radio/TV studio is fairly tight, so I couldn’t help but ask if a fight ever broke out among journalists.  The answer:  usually not beyond someone complaining that someone might be blocking the view of a camera.  But there was one reported story back in 2004 where not-so-nice pushing and shoving occurred between a CBS videographer and a reporter from the New York Post – all caught on tape.

Of course, professional communicators want to get their story in front of reporters who are covering issues near and dear to them and their organizations (especially if the head of their organization is testifying).  While they can’t simply go to any of the Senate press rooms, they can get in front of reporters covering Senate hearings and talk to them directly.  They can also use Business Wire’s Public Policy Circuits to reach not only reporters (and trade press) covering their issues, but also a broader audience including decision-makers, key influentials, and the public that consumes news online.

NB:  As an aside, the group also visited the House chamber press gallery that sits above and behind where the President would stand when giving the State of the Union Address.  From that angle it’s all but impossible to see the speech given without leaning way over the side, almost to the point of falling over.  So why do journalists like to be in the House chamber?  They can see and report the “color of the moment” as the president talks -- who stands, who sits; who claps, who doesn’t; who’s making off-handed comments and more.  

Have News about The 2016 Elections, Legislation or Important Issues of the Day? Think Public Policy



Professional communicators know that success hinges not only on the importance of the message, but also delivering it to the right audiences.  Companies use Business Wire to send their news releases to various media and online audiences – to ultimately get their news in front of consumers.  If the company is also listed on an exchange, Business Wire will help it meet all disclosure requirements.  Company news is transmitted to the media over the Associated Press’ proprietary newsroom software to member newsrooms and journalists, Business Wire’s online newsroom (Press Pass) and its own NX system.

But when it comes to organizations and even companies dealing with “issues news” they need to reach a very different set of key audiences including, newsroom reporters covering their issue, decision-makers, influentials and the public that goes online looking for news.  The end-game for anything “issues-related” is getting the organization’s message seen, read, reported and acted upon by the public.  And when it comes to issues dealing with legislation it’s critical to reach decision-makers.  

Public Policy distributions are unique in their ability to send public affairs/issues news to key audiences – certainly beyond what can be done only via “blast email” from a media database and/or social media outreach.   In terms of reaching the media, it’s important to explain that our news distribution systems (AP and Press Pass) route stories by beat, industry, geographic location and even keyword.  And Business Wire’s feed is part and parcel of the news systems of the Congress and the White House, and is seen by all federal and independent agencies.  At the state level, news is sent to the communications staff of each governor’s office and the state’s legislative leadership.  Public Policy news release amplification is guaranteed via posting of news releases to hundreds of important media and public news sites and on mobile platforms like AP Mobile.  Finally, all news releases are distributed to Search Engines, appropriate Twitter feeds, social networks, mobile news sites and other forums.

Business Wire’s Public Policy news distribution service – whether used nationally, by state or just to the Washington press corps – clients’ news reaches:

  • Media Outlets – from key down to community level – at print, broadcast, wire services, online journalists and editors covering the campaigns.  Reach to appropriate political and trade press is also included at no additional cost.
  • Postings of your news to appropriate Business Wire Twitter feeds, including Public Policy where news is read and shared by journalists and the public.
  • Search audiences -- auto-posting of your news to many hundreds of public and media websites helping to get your news easily seen and read online.  Also to the number one news app – AP Mobile (under politics).

Business Wire also tracks the success of news crossing our wire by providing:

  • Powerful measurement and feedback reports that come with each release, including a 7-day social media measurement report as to what was said online about your news AND by whom – enabling you to connect directly with other influencers.

Learn more about Business Wire’s Public Policy circuits and reach the right audiences with your issues-focused news. 

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