White Papers

The Future of Brands in a Digitizing World

An in-depth expert interview focused on key challenges and implications for brands that emanate from the digital age.

Best Practices for Enhancing Earnings Releases

Learn how to enhance your earnings releases and deliver information to your IR audiences in the most efficient way possible.

Social Media Amplification Guide

A tactical roadmap for promoting your news content across search and social channels.

10 Tips for Sharing News and Social Content in an Online Newsroom

Online newsrooms are invaluable instruments for preparing, integrating and sharing news and social content.

2017 Media Blueprint

See the results of our annual media survey and build your own communications plan.

The Complete Guide to Modern PR

How to create and launch an effective communications program designed to activate modern audiences.

Building a Better Online Newsroom

Ten important considerations — from how to manage your content to what you should choose for your newsroom's URL — for building a better online newsroom.

A Guide to Press Release Optimization

Tips that show you how to engage, inform and share information with your audience in a meaningful and measurable way.

The Convergence of IR & PR

12 ways public relations and investor relations teams can work together to build a stronger communications program.

Let`s Get Visual

Let's Get Visual: Multimedia and the Press Release

Guide to Tradeshow Publicity

Learn how to get the most from your trade show and event news.