2015 Business Wire Media Survey Results

by Scott Fedonchik, VP of Marketing, Business Wire; Ibrey Woodall, VP Web Communications Services, Business Wire; Raschanda Hall, Director of Global Media Relations, Business Wire; and Serena Ehrlich, Director of Social and Evolving Media, Business Wire

This year's survey of more than 400 North American journalists, editors and writers reveals a continual need by media outlets for compelling corporate news content featuring multimedia, social media shares rather than pitches, and updated, responsive online newsrooms for media research.

The survey highlights a continual need by media outlets for: • Compelling corporate news content featuring multimedia • Social media shares, not social media pitches • Updated, responsive online newsrooms for media research

2015 Media Survey Results


Read predictions related to the future of reporting, including:

  • Technical knowledge needed by reporters
  • The role of long form and short form news produced by platforms such as Buzzfeed and The New York Times
  • The increased usage by reporters of interactive content and live-streaming

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