WEBINAR: How to Write News Release Headlines

August 6, 2020 at 9am PT (12pm ET)

How to write news release headlines that drive results

Business Wire is pleased to offer this engaging session by award-winning writing coach, Ann Wylie, who will share her expertise in PR headline-writing best practices.

Did you know? People skim 67% of news, according to a recent Harris Poll. Just 19% read news word-by-word.

Join us Thursday, August 6, to learn to write news release headlines and other display copy to increase readership, make your message look easier to read — even get the word out to flippers and skimmers. Specifically, you’ll learn how to:

  • Optimize headlines for Google — and readers. Increase your search engine results page ranking with these best practices for SEO for release headlines.
  • Start strong. Take a tip from Silver Anvil winners, and put the right words at the front of your headline.
  • Use the right headline verbs. The verb is the story. So which headline verbs should you use? 
  • Pass the Goldilocks test. Write a headline that’s not too long or too short, but just right. Note: If you’re still using 65 characters, you’ve missed a couple of memos.
  • Make your press release 47% more usable by adding a few simple elements.
  • And more… Learn other PR headline-writing best practices from Ann Wylie, the author of PRSA Strategies & Tactics’ “Writing With Wylie.”

Webinar registrants will receive a discount code for Ann Wylie’s upcoming PR-writing workshop to learn more about how to write a successful news release.

Ann Wylie

President, Wylie Communications

Writing coach Ann Wylie works with communicators who want to reach more readers. And she works with organizations that want to get the word out.

Ann’s work has earned more than 60 communication awards, including:

  • A national Women In Communications Clarion
  • Two global International Association of Business Communicators Gold Quills — the Pulitzer Prizes of business communications
  • An Association of Area Business Publications national magazine award

Ann has written more than a dozen learning tools. They include Think Like a ReaderMaster the Art of Storytelling and Cut Through the Clutter. She is also the author of Rev Up Readership, a toolbox for writers.

Learn more about Ann here.

Register Today

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