Business Wire is pleased to offer this engaging session by award-winning writing coach, Ann Wylie, who will share her expertise in PR headline-writing best practices.
Did you know? People skim 67% of news, according to a recent Harris Poll. Just 19% read news word-by-word.
Join us Thursday, August 6, to learn to write news release headlines and other display copy to increase readership, make your message look easier to read — even get the word out to flippers and skimmers. Specifically, you’ll learn how to:
Webinar registrants will receive a discount code for Ann Wylie’s upcoming PR-writing workshop to learn more about how to write a successful news release.
President, Wylie Communications
Writing coach Ann Wylie works with communicators who want to reach more readers. And she works with organizations that want to get the word out.
Ann’s work has earned more than 60 communication awards, including:
Ann has written more than a dozen learning tools. They include Think Like a Reader, Master the Art of Storytelling and Cut Through the Clutter. She is also the author of Rev Up Readership, a toolbox for writers.