People skim 67% of news, according to a recent Harris Poll. Just 19% read news word-by-word.
If your job is to get the message out, what can you do to increase the readership of your press release? Can adjusting your release format improve results? How can you use captions, callouts, bullets and other display copy to increase the reach and comprehension of your next press release?
On June 10th, Business Wire brought back award-winning writing coach and CEO of Wylie Communications, Ann Wylie, to discuss how to:
CEO, Wylie Communications
Writing coach Ann Wylie works with communicators who want to reach more readers. And she works with organizations that want to get the word out.
Ann has written more than a dozen learning tools. They include Think Like a Reader, Master the Art of Storytelling and Cut Through the Clutter. She is also the author of Rev Up Readership, a toolbox for writers.