WEBINAR: Sell Your Story with Engaging Press Release Leads

Make the Most of Your Press Release Lead with Tips from Ann Wylie

How can you grab the attention of busy journalists who spend seconds reading news releases? How can you craft releases that media want to cover and readers want to read? How can you draw people into your message?

The answer: a compelling lead. 

On September 14th, Business Wire was pleased to host award-winning writing coach and CEO of Wylie Communications, Ann Wylie, in a webinar. You'll learn how to

  • Avoid PR 101 leads. Learn a more contemporary and effective approach to crafting compelling leads. 
  • Write PR leads that reporters want to steal and that readers will love.
  • Build a better lead. Ann shares the benefits of her fill-in-the-blanks approach.
  • Use ChatGPT. Assemble the raw material for a juicy lead with AI.

Full of tips for writing engaging leads, including a trick from The New York Times, join us to learn how effective leads can garner more release coverage. 

View Webinar

Featured Speaker:

Ann Wylie

CEO, Wylie Communications

@annwylie on Twitter Follow Ann on Twitter

Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Ann’s popular workshops take her from Hollywood to Helsinki, helping communicators in organizations like NASA, Novartis, and Merck polish their skills and find new inspiration for their work. 

Before launching her writing, training, and consulting firm, Ann was: 

  • Editor of a nationally acclaimed executive magazine 
  • A media-relations professional at a boutique PR firm 
  • And editor of Hallmark’s employee communications channel 

In all, Ann’s work has earned nearly 60 awards, including two IABC Gold Quills. Ann is the author of a dozen learning tools, including RevUpReadership.com, a toolbox for writers. 

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