Startup PR: Best Practices in PR in 2020

How to Build a Successful Startup PR Program

Launching a startup is not easy; launching a startup in 2020 is nearly impossible. And yet, every day, new companies go from being unknowns to consumer darlings.

During this webinar, we will look at the role of public relations in capturing mindshare from reporters and consumers alike. Our expert panel will discuss how to lay the groundwork for a successful PR program, including:

  • Understanding when to start your PR efforts
  • Who should lead PR
  • When to hire an agency
  • How to tell your story
  • Identifying and prepping your spokesperson(s)
  • Creating a news pipeline that works


Anthony Ha

Senior Writer, TechCrunch

Anthony Ha is a senior writer at TechCrunch, where he covers media, advertising, and entertainment, and where he co-hosts the Original Content podcast. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance. He lives in New York City.

Hailey Melamut

Account Supervisor, March Communications

Hailey Melamut supervises PR strategy for leading tech companies at March Communications in Boston. She passionately partners with clients and executives to build brand equity, create bold narratives, and land high-profile media coverage and keynotes. Her work has helped startups and global brands define new categories, articulate industry trends, and advance conversations about ethics, diversity and inclusion. 

Dan Beltramo

CEO, Onclusive

Dan is the CEO of Onclusive, the data science company for communications and PR. Dan has over 20 years of leadership experience in the data and analytics industry. In 2005, Dan co-founded a digital media measurement firm, Vizu, that pioneered real time brand lift measurement. Vizu was bought by Nielsen in 2012 where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.

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