From the pandemic to social unrest, 2020 changed our lives. With this, our priorities, how we now consume news, and what news we choose to consume have also changed. These shifts directly impact the 2021 media landscape and, with that, the public relations industry.
In this webinar, Business Wire brought together an expert panel of media and PR experts to talk about the future. We look into 2021 and beyond.
This on-demand webinar covers emerging trends for 2021:
President, Affect PR
Sandra Fathi has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. Sandra is President & Founder of Affect, a public relations, marketing and social media agency. She has served as a board member of the PR Council, Chair of PRSA’s Tri-State District, President of PRSA-NY and the PRSA Technology Section. She has been recognized as one of PRNews’ Top Women in PR a Bulldog PR Agency Professional of the Year.
President, Central Region, Golin
Ginger is the president of the Central Region, responsible for managing the agency’s headquarter office in Chicago, as well as oversight of Golin Dallas. Fanatical about the power of earning attention for brands, Ginger takes a progressive, earned first approach to public relations – believing earned first’s power to elevate brands above others comes from being data-driven, creatively brave and relevance-obsessed.
Ginger brings more than 20 years of experience in branding, earned media, social media strategy and execution, messaging, influencer engagement, and social purpose.
PR Futurist & CEO, Stuart Bruce Associates
Stuart is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in the measurement and evaluation of public relations, communication, reputation and relationships. He also advises clients on the choice, purchase and implementation of public relations technology to improve performance and cost effectiveness of in-house communications teams and PR agencies. His consultancy, SBA, provides strategic counsel and advisory services, professional development and training to corporations, not-for-profit organisations and governments. He is an early adopter and in 2003 started one of the world’s first PR blogs, stuartbruce.biz, which he still publishes today.
Chief Revenue Officer, Business Wire