WEBINAR: Write Killer Sound Bites

May 6 at 10am PT (1pm ET)

Turn lame quotes into scintillating sound bites that reporters will actually use.

Business Wire is pleased to offer this engaging session by award-winning writing coach, Ann Wylie, who shares her expertise for using quotes in your press releases.

Join Ann for these PR pointers and more:

  • Stop using the most overused PR quote approaches in your news release and email pitch. Journalists and bloggers — not to mention readers — will love you for it.
  • Write quotes that sound human — not like a computer spit them out.
  • Steal techniques from Silver Anvil winners for making your sound bites sound better.
  • Write quotes like The New York Times. Previous attendees highly recommend this approach.
  • Learn what percentage of your PR piece should be quotes.
  • Write tight bites. Even a lame quote will sound better when you use our quote length targets.
  • Put a quota on quotes. Steal a trick from The New York Times to avoid overquoting.

Ann Wylie

President, Wylie Communications

Writing coach Ann Wylie works with communicators who want to reach more readers. And she works with organizations that want to get the word out.

Ann’s work has earned more than 60 communication awards, including:

  • A national Women In Communications Clarion
  • Two global International Association of Business Communicators Gold Quills — the Pulitzer Prizes of business communications
  • An Association of Area Business Publications national magazine award

Ann has written more than a dozen learning tools. They include Think Like a ReaderMaster the Art of Storytelling and Cut Through the Clutter. She is also the author of Rev Up Readership, a toolbox for writers.

Learn more about Ann here.

Register Today

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