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How to “Play Ball” with the Media

When Business Wire’s Florida team had the innovative idea to host a baseball themed media luncheon, they didn’t know just how effective the exercise would be for all those in attendance. At the event, “Playing Ball with the Media,” communications pros were matched with journalists and asked to “pitch” their stories.

 

A special thank you to the leading South Florida journalists who attended: Rick Hirsch, Managing Editor at The Miami HeraldAmy Reyes, Editor at Miami.com – Miami Herald’s online lifestyle magazine; Kerry Weston, Assignment Editor at WPLG Channel 10Teresa Frontado, Digital Director at WLRN NewsCatherine Wilson, Managing Editor at Daily Business Review; and Terence Shepherd, News Director at WLRN News.

How to “Play Ball” with the media:

  1. Assemble several tables in a room, each featuring one journalist matched with several comm pros.
  2. Each communicator has one minute to pitch their story with their matched journalist and receive feedback.
  3. After each ten minute round, the journalists switch tables in order to hear what every table has to pitch.
  4. After the final round, the journalists vote on the best three pitches and share why they were selected.
  5. A special award and trophy are presented to the three winners. The awards are: Cy Young (for the best pitcher), MVP (for the best overall player), and the Delivery Man award (for the best closer).

It’s as simple as that but don’t be dissuaded, the educational value from this game will help bolster the impact of any issued news. Not only does it help communicators sharpen their pitching skills, it helps them better understand how to frame a story to pique the interest of targeted media. Start planning your own “Playing Ball with the Media” event and see the results yourself.

Find out what journalists have to say by downloading Media Matchmaker, a blueprint for how and when to best reach members of the media based on the survey results of over 600 journalists in more than 40 countries.