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How to Use Business Wire's New Social Features

Business Wire's New Social Features and How to Use Them from businesswire on Vimeo.

By Vilan Trub, Marketing


The news release is going social with Business Wire’s new social features, a series of tools that amplify your news and promote the sharing of your message over the top social platforms. These features are now available for you to include with your next announcement.

Social media provides a great opportunity for your announcement to be viewed by audiences that engage with and act on the news they consume. According to a study by Pew Research Center, the role of Twitter and Facebook as a resource for news is on the rise. In 2015, 63% of Facebook users "say the platform serves as a source for news about events and issues outside the realm of friends and family." With Business Wire’s new social features you can better reach your audience, and grow your audience, on Facebook, Twitter, Instagram, LinkedIn and other top platforms.

New social features include:

  • Live Twitter feed of your choosing.

  • Preselected Tweet this message.

  • Social media profiles.

  • Hashtags and cashtags.

These features enhance your news release, help maximize your exposure and facilitate the sharing of your message. To include them in your next release, fill in your social media information on Business Wire Connect. To learn how, watch the instructional video and start using these great tools with your next release.

To read more about the importance of social media and other enhancements for your news releases click here.