A Guide to Generating Tradeshow Publicity
Trade shows are terrific opportunities for exhibitors to showcase their products and services and make impactful corporate announcements. A well-crafted event publicity strategy can mean the difference between wasting your time, money and resources or getting the most return on investment out of a show. In this Business Wire guidance report, Vice President of Global Trade Shows and Events Leon Harbar provides a comprehensive guide for the steps you need to take before, during and after an event to get the most out of your trade show publicity.
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