Let's Get Visual: Multimedia and the News Release

by Jeff Abelson, Multimedia Specialist; Serena Ehrlich, Director of Social & Evolving Media; and Vilan Trub, Marketing

In this report, Business Wire looks at the key questions communications professionals must ask when understanding the importance of multimedia in today's news content:
• How does the brain process multimedia?
• Does multimedia influence technology development and design?
• What is the role of multimedia in today's mobile and social environments?
• What is the role of multimedia in news creation and consumption?

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