2015 Business Wire Media Survey Results
This year's survey of more than 400 North American journalists, editors and writers reveals a continual need by media outlets for compelling corporate news content featuring multimedia, social media shares rather than pitches, and updated, responsive online newsrooms for media research.
The survey highlights a continual need by media outlets for: • Compelling corporate news content featuring multimedia • Social media shares, not social media pitches • Updated, responsive online newsrooms for media research
2015 Media Survey Results
Read predictions related to the future of reporting, including:
- Technical knowledge needed by reporters
- The role of long form and short form news produced by platforms such as Buzzfeed and The New York Times
- The increased usage by reporters of interactive content and live-streaming