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Business Wire Miami “Playing Ball With the Media” Event

by Stephan Useche, Client Services


On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. At each table there was one catcher, a journalist, matched with several pitchers, PR agencies and private companies, who had the opportunity to throw their best news pitches.

Business Wire was proud to bring top South Florida journalists: Rick Hirsch, Managing Editor at The Miami Herald; Amy Reyes, Editor at Miami.com – Miami Herald’s online lifestyle magazine; Kerry Weston, Assignment Editor at WPLG Channel 10; Teresa Frontado, Digital Director at WLRN News; Catherine Wilson, Managing Editor at Daily Business Review; and Terence Shepherd, News Director at WLRN News.

The format for this event went as follows: all of the comm pros had one minute to share their pitches and receive feedback from their matched journalist. After each 10 minute round, the buzzer rang and the journalists then switched tables, giving them the oppurtunity to hear what every table had to pitch. 

After the final round, the journalists voted on the three best pitches and shared why they were chosen. Each of the winners were presented with a special award and trophy. The awards handed out were “Cy Young” (best pitcher), “MVP” (best overall player) and the “Delivery Man” (the closer). Congratulations to these 3 winners:  “Cy Young” - Joanna Palmer, Public Relations & Communications Executive at Gastro Health; “MVP” - Isabelle Pike, Development Director at Branches; and “Delivery Man” - Juan Diasgranados, Public Affairs Manager at Miami-Dade Corrections & Rehabilitation. The event ended with each award winner sharing their winning pitch with the audience. 

Overall the event was a great opportunity for both the journalists and participating attendees. Journalist, Terence Shepherd expressed that this event was a way to put a face behind the pitch and said, “An email is too easy to ignore, but you always remember the face.” The other “Catchers” said some news stories may come out of the pitches they received.