Your press release is more than just text — it's photos, videos, logos, social media accounts and other important information about your company.

Look below to see how Business Wire formats your release for maximum impact, increasing your likelihood of being seen, read, shared and clicked on for better earned media coverage. (Click here to view this press release on

2021 Sample Press Release copy


Press Release Features

  1. HEADLINE: Search engines rely heavily on page titles to determine ranking, and your press release's headline is its page title. For proper indexing by news sites, your headline should be between 2 and 22 words. For more advice on writing perfect headlines, download our free whitepaper, "Instructions on Writing a Reporter-Friendly News Release."
  2. LOGO: Your full-color logo is displayed with your press release, links to your company website, and appears with your headline on many news websites.
  3. MULTIMEDIA: Your photos, videos, Interactive Media and other content appear directly above your press release text.
  4. TWITTER FEED: Your corporate Twitter account, and its most recent posts, is viewable here.
  5. MULTIMEDIA CAROUSEL: All of your multimedia assets can be viewed, downloaded and shared from here.
  6. BODY TEXT: Your press release is web-ready with rich-formatted text including bold, italics, tables, bullets, live hyperlinks and other features.
  7. PULL QUOTES: Material in quote marks from your release appears here on a rotating basis, with the ability for users to quickly tweet your press release.
  8. MORE NEWS: Links to your company's three most recent press releases are provided here.
  9. CONTACTS: Your media, investor and other contacts are shown here, with live email links when provided.

Want to Increase Press Release ROI? Download Our Guide

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