Resources & Education

Whitepapers, Webinars, Case Studies and more from Business Wire.


Webinar: News Release Benchmarks for Healthcare/Biotech Industries

Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. 

Webinar: Visual Storytelling, Using Images to Tell Your Brand Story [Europe]

Join our discussion about using visuals to tell an engaging story that speaks to reporters and consumers alike. 

Emerging Trends for PR Practitioners

The business landscape in 2020 has been fraught with uncertainty. Capitalize on these emerging PR trends to get an edge.

Webinar: PR Best Practices for Startups in 2020

Securing media coverage can have a significant impact on a startup. But how? Our expert panel discusses how to lay the groundwork for a successful PR program.

How-to Guide: Instructions on Writing a Reporter-Friendly News Release

Tips for punching up your news release headlines and formatting techniques to turn skimming readers into message adopters.

Visual Storytelling: The New Best Practice for PR

Top agency and corporate PR digital marketing specialists share their insights about using visual content to tell brand stories and how PR people can take the lead.

Webinar: How to Write News Release Headlines

Learn how to write news headlines and other display copy to increase readership, make your message easier to read — and drive results.

Breaking Through the Noise: Five Requirements for Pitching the Media

Learn the five essential requirements for pitching the media that will help your PR team pitch more successfully and build effective long-term relationships with media outlets.

Owning the Visual Conversation

In this guide, uncover five tips and 30 tools to boost your PR results with multimedia. 

Webinar: Visual Storytelling, Using Images to Tell Your Brand Story

Learn from agency and corporate PR executives how to tell an engaging visual story that speaks to reporters and consumers alike.

Webinar: Preparing to Pitch the Media in a Post-Pandemic World

Leading journalists share how to get their attention, build relationships and communicate in a post-pandemic world.

Webinar: Leveraging Innovative Tools to Increase Revenues & Results

Explore multimedia and how today’s digital tools can be leveraged to add financial value to your company's innovative offerings.

Five Essential Tips for Connecting with Multicultural Audiences

In this whitepaper, learn five essential tips for authentically connecting with multicultural audiences.

Webinar: Experts Discuss Multicultural PR

Hear from our expert panel on how to increase trust in your brand and connect with diverse audiences.

Building a Great Relationship with Your PR Agency

In this whitepaper, learn the five essential tips for building a great partnership with your PR agency.

Webinar: PR Experts Discuss PR

An expert panel of PR professionals talk about public relations, measurement, the agency business and more.

Webinar: The Art of Marketing

A discussion on providing new and innovative ways to marketing in today’s digital era. Presented in partnership with Black PR Wire.

Five Essentials of Effective Earnings Releases

Improve the visibility of your earnings release and make critical communications stand out during peak earnings announcement periods.

The 2019 Press Release Benchmarks Report

The first ever analysis of nearly 17,000 releases provides benchmarks and best practices for news release distribution. 

Webinar: Data-Driven Strategies for Winning with News Releases

In this webinar, we partnered with Onclusive to reveal benchmarks and best practices for optimizing your press release performance.

5 Ways to Get Noticed by Tech Press

We asked three tech media journalists share their best practices to improve the pickup of tech news releases. Uncover their essential news release techniques.

Case Study: Chatmeter

See how Chatmeter used Business Wire Interactive Media to generate 11 months' worth of inbound traffic in 30 days.

Case Study: Spok

Learn how Spok used Business Wire Interactive Media to generate more news release views, inbound traffic and and social shares of their launch news.

Case Study: Consumer Healthcare Products Association

Read how CHPA used Business Wire Interactive Media to increase their news release views, generate consumer engagement and more shares.

Case Study: BioTalent Canada

Read the full case study to see how BioTalent Canada used Business Wire Interactive Media to increase report downloads by 48%.

The Guide to Modern Storytelling

Your story is everywhere. In this guide, you'll learn the three steps to take to harness it. 

14 Tips to Make Your News Do More

Here are 14 tips from the experts at Business Wire to increase the awareness, engagement and actions – from coverage to traffic – of your next news release.

Webinar: Meet the Technology Media

Hear what reporters are looking for in your pitches, best practices for getting your story in their hands, and overall challenges of the technology media landscape.

A Guide to Press Release Optimization

Tips that show you how to engage, inform and share information with your audience in a meaningful and measurable way.

Challenges and Opportunities in Biotech PR

Industry experts in biotechnology PR share their advice on communicating in a highly regulated and technical environment.

The Future of Brands in a Digitizing World

An in-depth expert interview focused on key challenges and implications for brands that emanate from the digital age.

Webinar: Best Practices for Biotech Communications Professionals

Our panel takes a deep look at today’s communication landscape within the Biotechnology Industry.

Webinar: Best Practices for Enhancing Earnings Releases

Learn how to enhance your earnings releases and deliver information to your IR audiences in the most efficient way possible.

Best Practices for Enhancing Earnings Releases

In this whitepaper, we review best practices for enhancing earnings releases, including proper use of hyperlinks and engagement tips and techniques.

Let's Get Visual: Multimedia and the Press Release

In this report, Business Wire looks at the key questions communications professionals must ask when understanding the importance of multimedia in today's news content

Social Media Amplification Guide

A tactical roadmap for promoting your news content across search and social channels.

Webinar: Sandra Fathi on Current PR Trends

Sandra Fathi, president of Affect, discusses current and future trends in public relations.

The Convergence of IR and PR

Discover how public relations and investor relations teams can work together to build a stronger communications program.

A Complete Guide to Modern Public Relations

A tactical guide outlining how to create and launch an effective communications program designed to activate modern audiences.

10 Tips for Sharing News and Social Content in an Online Newsroom

Online newsrooms are invaluable instruments for preparing, integrating and sharing news and social content.

A Guide to Generating Tradeshow Publicity

 A well-crafted event publicity strategy can mean the difference between wasting your time, money and resources or getting the most return on investment out of a show.

Webinar: How to use Reddit like a Pro to Amplify Your News

Reddit, "The Front Page of the Internet," reaches 245 million people around the world every month. Learn to use Reddit's tools and communities to amplify your PR and news reach.

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