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Corporate Social Responsibility reports and earnings reports are often dense and require a significant investment of attention from readers. Engagement is difficult to gain but especially necessary for this type of content.
Interactive content displays your content in a visual and absorbable way that gives your viewers more control over how they consume their content.
For IROs, interactive media content means:
Presenting content in a format that 91% of B2B buyers prefer.
67% of users interact with your content
Double the time in which viewers stay engaged
FedEx’s interactive asset achieved an engagement rate of 59.53% compared to the industry average of 6.62%. On average, users interacted with the asset 5.42 times.
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