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Smart News Release

Turn your press release into an eye-catching news story

Your brand is defined by how your audience sees you.

Photos and videos make your headlines 5x more clickable. Get more engagement with your press release by showing your brand story, not just telling it.

Business Wire’s Smart News Release combines your press release text and multimedia into an eye-catching visual news story that reporters, financial audiences, and consumers want to read. Audiences can easily find and act upon your news, increasing views and shares of your source content.

The Smart News Release makes it easy for audiences to:

  • Find your story: Business Wire’s distribution options place your coverage-ready news release directly in front of the audiences you want to reach.
  • Understand your story: Multimedia tells your story in a brand-new way, making it easy for viewers to understand and act.
  • Engage with your story: Videos and images are converted into a wide range of user-friendly formats for instant viewing.
  • Download your story: All included assets can be downloaded with 1-click, no registration required.
  • Publish your story: Media-friendly, customer-provided captions accompany all visual assets.
  • Share your story: Strategically placed share buttons make it easy for readers to share your story across their social channels.
Smart News Release Download

Download: Smart News Release

Smart News Release accepted file types:
graphictypes
Photo/Graphic Format

.jpg, .tif, .gif, .bmp, .png

resolution
Photo/Graphic Resolution

High-res images preferred; 2400 pixels on the longest side

company-logo
Company Logos

RGB color is preferred; 144 pixels on the shortest side

audio
Audio

.mp3, .aac, .aif, .wma, .wav (original digital format, not streaming)

video
Video

.mov, .mp4, .wmv, .mpg, .avi (original digital format, not streaming)

graphic-formats
Additional Filetypes

.ppt, .pptx, .xls, .xlsx, .cht, .pdf, .doc, .docx, .txt, .rtf, .xml or .xsd (must be evaluated before use)

Visuals act as a common language around the world. Learn how to use high-quality images and videos to increase the reach and results of your next press release: 

Everything you need to know about adding visuals to press releases 

A strategic look at why public relations pros should be creating their own earned media to increase news coverage 

5 reasons why photos and images are mandatory for news releases

 [WEBINAR] Visual Storytelling, Using Images to Tell Your Brand Story 

Learn More

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