Industry Targeting

Reach the right audience, every time

Make News by Reaching the Right Audiences

When you make an announcement, make sure it’s reaching the media covering your specific industry. With more than 200+ vertical trade media categories, your news will reach the right audience, every time. Industry specific media targets include technology, biosciences, entertainment, energy, automotive, health, sports and more.

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Have your news posted to the front page of VentureBeat.com, appearing alongside other top news that draws more than 10 million monthly page views by the venture capital investment community. Click to learn more about our VentureBeat partnership.

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Why Journalists Value Visual Content and How to Leverage It

Why Journalists Value Visual Content and How to Leverage It

Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press relea...

Press Release Do’s and Don’ts: Your Guide to Press Release Perfection

Press Release Do’s and Don’ts: Your Guide to Press Release Perfection

Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product, announcing a p...

Balancing Scientific and Technical Copywriting in Life Sciences Communications

Balancing Scientific and Technical Copywriting in Life Sciences Communications

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both...

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