Industry Targeting

Reach the right audience, every time

Make News by Reaching the Right Audiences

When you make an announcement, make sure it’s reaching the media covering your specific industry. With more than 200+ vertical trade media categories, your news will reach the right audience, every time. Industry specific media targets include technology, biosciences, entertainment, energy, automotive, health, sports and more.

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Have your news posted to the front page of VentureBeat.com, appearing alongside other top news that draws more than 10 million monthly page views by the venture capital investment community. Click to learn more about our VentureBeat partnership.

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Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, bl...

7 Tips for Drafting Technology Press Releases

7 Tips for Drafting Technology Press Releases

Wondering how to draft a technology press release and make it – and your tech innovations – stand out in a crowded market? How can you effectively capture the attention of develope...

Why Journalists Value Visual Content and How to Leverage It

Why Journalists Value Visual Content and How to Leverage It

Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press relea...

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