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Media Relations Trends and Predictions for 2024

Media Relations Trends and Predictions for 2024

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout ...

Move Over, New York Times: The Value of Pitching Trade Reporters

Move Over, New York Times: The Value of Pitching Trade Reporters

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for...

Active vs. Passive Voice in PR Communications

Active vs. Passive Voice in PR Communications

For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations an...