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    NewsTrak Reports

    Press release metrics to help you pinpoint success

    Measuring the Effectiveness of Your Press Releases

    Preparing your press releases takes time, thought and effort. Not only do press releases share your latest news, they also generate brand awareness and help you grow your audience. It’s important to know if that work is paying off.

    With Business Wire NewsTrak Reports you receive information beyond the standard “mentions report.” A data-rich set of press release metrics, NewsTrak shows you how your audience engages with your story.

    NewsTrak shares key results of your news release, displayed to highlight the most important press release metrics such as volume, sentiment, and location.
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    Download: Business Wire NewsTrak Reports

    NewsTrak Report Features:
    Audience Views
    Audience Views

    Track press release activity, whether it’s within two hours, two months or two years. View release traffic sources – views by subscribers, media and location.

    Online & Mobile Postings
    Online & Mobile Postings

    See a list of websites hosting your press release and each site’s unique visitors per month (UVPM), which you can sort alphabetically or by UVPM.

    Multimedia
    Multimedia

    Gain insights into total multimedia views and downloads.

    User Engagement
    User Engagement

    View a complete count of actions readers took as they interacted with your news, from link clicks
    to social shares.

    Report History
    Report History

    Track the history of your press releases and compare different press release reports to gain visibility
    into performance.

    Additional Resources

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