Master the art and science of corporate communications.
You put a lot of time and thought into your press releases – honing the right message for the right audience to be sent at just the right moment. Shouldn’t you know if all of that work is paying off? With NewsTrak Reports, you can go beyond the standard mentions report into a data-rich accounting of how your audience engaged with your story.
NewsTrak includes both earned and social media data, along with syndicated news coverage. Embedded directly in the NewsTrak Report, key results of your news release are prominently displayed. The layout has been designed to highlight the most important metrics such as volume, sentiment, and location.
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Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporte...
We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market ...
People don’t read the news.