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Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, bl...

7 Tips for Drafting Technology Press Releases

7 Tips for Drafting Technology Press Releases

Wondering how to draft a technology press release and make it – and your tech innovations – stand out in a crowded market? How can you effectively capture the attention of develope...

Why Journalists Value Visual Content and How to Leverage It

Why Journalists Value Visual Content and How to Leverage It

Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press relea...

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