Insights and advice on pitching, writing, planning and more from media professionals
In today's media landscape, getting reporter attention requires a blend of logic, art, relevance, timing and reach. In this video series, our media relations team asks some of the world’s leading media professionals for their top tips to turn news stories into editorial coverage.
Looking for more tips to increase the impact of your media relations efforts? Here are our top 32 best practices for pitching reporters in 2020.
1. What are some do's and don'ts of pitching you?
2. When do you prefer to receive sourced content vs. editorially produced content?
3. What video formats do you prefer, and what is the best way to send them to you?
4. Any other tips when making a pitch with video footage?
1. What are some do's and dont's of pitching you?
2. What is a headline of an email pitch that will make you open it?
3. Do exclusives or pre-briefs work better than email blasts in pitching you?
4. What assets should be available when making a pitch to you?
5. When pitched, why do you choose not to write a story?
1. What are some do's and dont's of pitching you?
2. What makes a great pitch?
3. What stories are you covering right now?
4. Can you share some examples of non-coronavirus stories that you are currently covering?
5. What has it been like in the newsroom during the pandemic?
1. What challenges are you facing in your newsroom during the pandemic?
2. What are some do's and dont's of pitching you?
3. What are some of the misconceptions PR professionals have on how TV newsrooms operate?
4. What would be the best times to pitch a TV station?
5. What kind of stories are you covering right now?
1. What are some do's and dont's of pitching you?
2. What should PR professionals know about pitching to parenting outlets?
3. Is there any specific content right now that is more in demand or successful at parenting outlets?
4. Do you have any recommendations for PR professionals when it comes to sensitive content?
5. As a freelancer, how do you balance writing for multiple publications?
6. How do you measure the success of a published piece?
7. What percentage of ideas do you find organically vs. being pitched to you?
1. What have you learned during the COVID-19 pandemic that you didn't know before?
2. What are some of the do's and dont's when pitching you?
3. What are your expectations of PR professionals for providing content and information?
4. How do you balance the needs of all the different publications you're writing for?
5. What are some misconceptions that PR professionals have about freelancers?
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