Tips From Journalists

These brief interviews will help you craft your communications strategy when pitching to and working with diverse audiences. 


Bernadette Morris

CEO, Black PR Wire

Bernadette discusses:

  • Pitching to Black media
  • The do's and don'ts of pitching to her
  • The importance of tone and authenticity


Iván Adaime

CEO, ImpreMedia

Iván discusses:

  • Misconceptions about pitching Hispanic media in the US
  • The most important considerations for assembling a pitch
  • The importance of translation when working with Hispanic media


Lynnette Nicholas

Film Critic at Common Sense, Parenting Writer & Book Reviews at Moms.com

Lynette discusses:

  • Discovering content organically vs. being pitched
  • Recommendations for PR pros regarding sensitive content
  • Specific content that's currently in demand

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