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    Tips From Journalists

    These brief interviews will help you craft your communications strategy when pitching to and working with diverse audiences. 


    Bernadette Morris

    CEO, Black PR Wire

    Bernadette discusses:

    • Pitching to Black media
    • The do's and don'ts of pitching to her
    • The importance of tone and authenticity


    Iván Adaime

    CEO, ImpreMedia

    Iván discusses:

    • Misconceptions about pitching Hispanic media in the US
    • The most important considerations for assembling a pitch
    • The importance of translation when working with Hispanic media


    Lynnette Nicholas

    Film Critic at Common Sense, Parenting Writer & Book Reviews at Moms.com

    Lynette discusses:

    • Discovering content organically vs. being pitched
    • Recommendations for PR pros regarding sensitive content
    • Specific content that's currently in demand

    News Distribution

    Reach specific, highly-targeted demographic audiences with these distribution options.

    LatinoWire

    Unparalleled reach for your press releases and multimedia to more than 1,200 Hispanic media. Your news is issued in Spanish and English and is anchored by our partnership with impreMedia, the leading Hispanic news and information company in the US.

    Learn more about LatinoWire

    African American Circuit

    Access to the top African American news media for your press releases through our affiliation with Black PR Wire. With a proprietary database of more than 1,000 Black-owned publications, media and journalists in the US, your news reaches key reporters, writers and influential grassroots, social and civic community leaders.

    Asian American Circuit

    Reach the diverse audiences of one of the fastest-growing demographics in America with Business Wire's Asian American Circuit. Target your press releases to media nationwide in any or all five of these specific communities: Chinese, Japanese, Filipino, Korean and Vietnamese. Includes translation.

    Native American Circuit

    Reach the key media and organizations covering Native American issues with Business Wire's Native American circuit. Your press releases are delivered to more than 200 newspapers, television and radio stations, online media and organizations across the country.

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