Multimedia assets are a key component of press releases. Enhance the impact of your news with visuals that capture your audiences’ attention, convey complex concepts with clarity, and evoke emotion. Journalists and consumers want to see photos, videos, and other multimedia content, and we can help you deliver.
Tell, and sell, your story with more impact through an engaging and measurable multimedia experience with Business Wire Interactive Media. Make your news release a marketing campaign asset — increasing click-throughs, message adoption, and earned media.
Turn your press release into a Smart News Release to include high-resolution photos that can be viewed, shared, and downloaded; videos available in multiple formats for every type of internet user; audio, infographics, PDF documents, and more.
Need custom, high-quality photo and video content? The expert creative team at The Associated Press can help. Work with AP Content Services to organize a photo or video shoot, resulting in eye-catching imagery to distribute with your press releases. AP Content Services also offers native advertising campaigns to support your PR initiatives.
Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, bl...
Wondering how to draft a technology press release and make it – and your tech innovations – stand out in a crowded market? How can you effectively capture the attention of develope...
Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press relea...
