5 Ways to Get Noticed by Tech Press



Uncover 5 Essential News Release Techniques

From the tremendous amount of competition in the technology space to the decreasing number of outlets, PR professionals need a way to break through the noise, differentiate their news, and interest journalists and editors in stories about their brand or company.

We asked three tech media experts to focus on five best practices that can help PR teams create eye-catching pitches, pique journalists’ curiosity and increase the likelihood of a release becoming a story.

Sarah de Crescenzo
Editor at Xconomy, a life sciences and tech news company. Based in San Diego, Sarah covers biotech and local startups.

Iyaz Akhtar
On-air talent for CNET, producing video segments,
stories, and top-five lists on consumer tech topics.

Todd Bishop
Co-founder and editor at GeekWire. Todd leads a team of 6 journalists and covers companies including Microsoft and Amazon.


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