Biotech and Healthcare News
What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries.
In a recent webinar, Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and share how to apply this knowledge to future communications tactics.
While there is never an absolute guarantee your news release will get picked up or generate earned media, this advice from our experts will help you get the timing right, include the most credible and compelling spokespeople, cultivate authentic media relationships and keep proper perspectives on both your competition and metrics.
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