Breaking Through the Noise

Pitching journalists can present challenges when stories are not directly related to the big topics in a news cycle

But even in the most turbulent times, PR professionals must still communicate their companies' messages and maintain connections with their audiences. To do so, they should consider tactics that will break through the busy news cycle.

In Business Wire's "Preparing to Pitch the Media in a Post-Pandemic World" webinar, three experienced journalists discussed five essential requirements in pitching tactics that will help PR teams pitch more successfully and build effective long-term relationships with media outlets.

Download the whitepaper to learn what these requirements are and how to improve your outreach.