BioTalent Canada helped produce an important labor market report and wanted to back it with maximum distribution for maximum impact. The question was, what was the best way to communicate that innovative data collection reflected an innovative organizational focus?

Read the full case study to see how BioTalent Canada used Business Wire Interactive Media to increase report downloads by 48%.


“One of our goals of this news release, which we achieved, was to get clickthroughs to our report’s landing page featuring our partners. This was an extremely valuable component of our partner program.”

Siobhan Williams

Director, Marketing and Communications, BioTalent Canada

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