When your job is to promote an innovative service to today’s modern audiences, traditional formats just do not cut it. How do you create buzz and garner attention for new technologies in a time when everyone is fighting for audience attention? That is the situation Hotwire, a global communications agency, faced as they took on the task of supporting Chatmeter’s research to raise awareness on the value of voice engine optimization and the power of local search best practices to drive sales and foot traffic.

Read the full case study to see how Chatmeter used Business Wire Interactive Media to turn passive viewers into active consumers, generating 11 months' worth of inbound traffic in 30 days.

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