Connecting With Black Media 

Guidance for Public Relations Professionals


The State of Black Media in 2023

Throughout history, Black media has played a pivotal role in society. Together with Black PR Wire, we held a candid discussion with media experts on the state of Black media today and how media outlets and public relations professionals can better connect as the news industry evolves. 

Learn how our panel answered the following questions: 

  • What is the distinction between Black media and Black-owned media? 
  • What is the best way to build authentic relationships with Black media? 
  • What are some common misperceptions about Black media? 
  • Is social media important for Black media and audiences?
  • How will Black media evolve moving forward? 

Featured Experts:



Bernadette Morris, Black PR Wire, Sonshine Communications



Cheryl Thompson-Morton, Craig Newmark Graduate School of Journalism at CUNY



Dr. Frances Draper, AFRO-American Newspapers 



Rahman Johnson, Edward Waters University, iHeartMedia 



Traci Cloyd, Moderator, South Florida PBS

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