Authentic communication is vital to successful PR and the communications that brands have with their customers. As coming generations grow increasingly diverse, brands need to pay closer attention to how they are communicating with a more multicultural customer base to develop long-lasting relationships.
In Business Wire’s recent webinar, multicultural PR experts, Bernadette Morris from Sonshine Communications, Black PR Wire Inc., and Women Grow Strong, Ivan Adaime, the CEO of ImpreMedia, LaTricia Harper Woods, founder of Mahogany Xan Communications, and Lilia Arroyo Flores, EVP and head of strategic planning at Edelman, shared their top tips for ensuring brands communicate authentically with diverse audiences.
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