Data-Driven Strategies for Winning with News Releases

2022-business wire - onclusive

Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases, how broadly they should be distributed and in what format the releases should be sent. Until now.

In a first-of-its kind research study, we analyzed the effect of 15,000 press releases on generating syndicated pick-up, social media engagement and editorial coverage. In this webinar, we reveal benchmarks for average social media and press engagement of press releases, the best days and times to publish a press release to maximize social engagement and follow on articles and best practices for optimizing your press release performance by including multimedia.

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Featured Speaker

Dan Beltramo

CEO, Onclusive

Dan is the CEO of Onclusive, the data science company for communications and PR. Dan has over 20 years of leadership experience in the data and analytics industry. In 2005, Dan co-founded a digital media measurement firm, Vizu, that pioneered real time brand lift measurement. Vizu was bought by Nielsen in 2012 where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. His suite of products included Marketing Mix Modeling; Consumer Segmentation; integrated big data measurement products including Multi-touch Attribution; Neuroscience; and various other research and data platforms. Dan has an undergraduate and MBA from Stanford University.

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