Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases, how broadly they should be distributed and in what format the releases should be sent. Until now.
In a first-of-its kind research study, we analyzed the effect of 15,000 press releases on generating syndicated pick-up, social media engagement and editorial coverage. In this webinar, we reveal benchmarks for average social media and press engagement of press releases, the best days and times to publish a press release to maximize social engagement and follow on articles and best practices for optimizing your press release performance by including multimedia.
