Defending the Truth

How PR pros fight disinformation and misinformation

Defending the Truth: How PR pros fight disinformation and misinformation

'Fake news' about a company is dangerous.

Whether spread maliciously or unwittingly, “fake news” can cause enormous reputational damage. As guardians of corporate reputations, public relations professionals are on the front lines, obligated to defend against damaging disinformation and misinformation. 

Business Wire gathered three experts to discuss the issue and highlight some ways PR professionals can protect and defend companies from the effects of false information. 

Download our whitepaper detailing the five steps to take control of misinformation and disinformation.

Featured experts:

Jim_OLeary

 

JIM O'LEARY
Global Practice Chair, Corporate Affairs and Advisory Services 
Edelman

 

 

 

 

Lisa_Seidenberg

 

LISA SEIDENBERG
Vice President, Media Relations 
Greentarget

 

 

 

 

 

 

Michael_Estevez

 

MICHAEL ESTEVEZ
EVP/Managing Director, Public Affairs & Crisis Communications 
BCW

 

 

 

 

 

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