Defending the Truth

'Fake news' about a company is dangerous.

Whether spread maliciously or unwittingly, “fake news” can cause enormous reputational damage. As guardians of corporate reputations, public relations professionals are on the front lines, obligated to defend against damaging disinformation and misinformation. 

Business Wire gathered three experts to discuss the issue and highlight some ways PR professionals can protect and defend companies from the effects of false information. 

Download our whitepaper detailing the five steps to take control of misinformation and disinformation.

Featured experts:

JIM O'LEARY Global Practice Chair, Corporate Affairs and Advisory Services  Edelman

LISA SEIDENBERG Vice President, Media Relations  Greentarget

MICHAEL ESTEVEZ EVP/Managing Director, Public Affairs & Crisis Communications  BCW