Emerging Trends for PR Practitioners

Advice from agency experts

Emerging Trends for PR Practitioners

Change is on the business horizon. Opportunity is sure to follow.

The business landscape in 2020 has been fraught with uncertainty, creating outreach challenges for PR professionals, while accelerating trends that have been emerging over the past few years.

Taking advantage of these emerging trends—including the integration of paid and earned media, the use of AI and VR tools to create content and manage events, and the fragmented channels of the news media industry—can help PR pros and agencies offer their clients a more valuable experience.

Business Wire brought together three agency experts for a roundtable webinar regarding these significant issues and trends to identify what the implications are for PR professionals.

Our PR experts:

Vivian Kelly

 

VIVIAN KELLY
CEO
Interprose

 

 

 

 

William Mills III

 

WILLIAM MILLS
CEO
William Mills Agency

 

 

 

 

James Wright

 

JAMES WRIGHT
Global CEO of Red Havas
Chair of the Havas PR Collective

 

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