Emerging Trends for PR Practitioners

Advice from agency experts

Emerging Trends for PR Practitioners

Change is on the business horizon. Opportunity is sure to follow.

The business landscape in 2020 has been fraught with uncertainty, creating outreach challenges for PR professionals, while accelerating trends that have been emerging over the past few years.

Taking advantage of these emerging trends—including the integration of paid and earned media, the use of AI and VR tools to create content and manage events, and the fragmented channels of the news media industry—can help PR pros and agencies offer their clients a more valuable experience.

Business Wire presents insights from three agency experts regarding these significant issues and trends to identify what the implications are for PR professionals.

Our PR experts:

Vivian Kelly


William Mills III

William Mills Agency

James Wright

Global CEO of Red Havas
Chair of the Havas PR Collective

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