Experts Discuss Multicultural PR

Increase trust in your brand & connect with diverse audiences

Reaching diverse audiences across the global PR landscape is important for many brands. And one message doesn't fit all. Reaching and resonating with diverse audiences means taking a tailored approach to communications, one based on a deeper understanding of the various cultures, languages and even channel preferences of the multicultural world in which we live.

Hear from our expert panel on how to increase trust in your brand and connect with diverse audiences.

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Our panelists:

Iván Adaime

CEO, Impremedia

Iván Adaime is the CEO of Impremedia, the leading news and information company in the US. Impremedia has digital and print publications, including La Opinión, El Diario de NY, La Raza, among others. He joined the company as Vice President of Digital & Marketing in 2012. In this role, he was responsible for developing the company's digital media and marketing strategies as well as leading the strategy execution. Adaime has over 15 years of experience in digital media.

Bernadette Morris

Sonshine Communications; Black PR Wire; Women Grow Strong

Bernadette Morris is a dedicated community leader and successful business owner/executive.  Bernadette owns three companies: Sonshine Communications, founded in 1993; Black PR Wire, Inc., founded in 2000; and Women Grow Strong, founded in 2008. Black PR Wire is an online newswire distribution company. It provides key news and information to Black media in the U.S. and the Caribbean 24/7. 

Lilia Arroyo Flores

EVP, Edelman

Lilia Arroyo Flores is the Executive Vice President, Head of Strategic Planning at Edelman who partners with CEOs, CMOs, CCOs and other senior executives to identify audience insights and business strategies that drive brand equity, consideration, differentiation and growth. Prior to joining Edelman, Lilia has been a brand catalyst at prestigious agencies, including Leo Burnett and FCB. She has worked for multimillion-dollar global brands including: P&G, Coca-Cola, Walmart, Allstate and Skittles. She has been a featured speaker and workshop facilitator at Chicago Ideas Week, American Marketing Association and 4A’s StratFest.

LaTricia Harper Woods, APR

Mahogany Xan Communications, LLC

LaTricia Harper Woods is an award-winning, accredited public relations professional with more than 24 years of industry experience. After 17 years of working in state and local government, LaTricia created Mahogany Xan Communications, LLC, a boutique public relations agency in Arizona. Her past and current client base includes educational institutions, government agencies, professional services providers, authors, entertainers, small businesses and nonprofits throughout the country.

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