Best practices for boosting results
Trade shows, events, and conferences are terrific opportunities for exhibitors to increase brand awareness and launch new products and services. Whether in-person, virtual, or hybrid, securing media interest at a show is not easy. A well-crafted and smartly executed publicity strategy and marketing campaign can be the key factor in producing a solid return on your investment.
In this guide, Business Wire outlines best practices for maximizing your brand’s story at trade shows, events, and conferences, as well as a comprehensive timeline that spans from months before to during and after an event to get the most out of your show publicity.
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