Your Guide to Trade Show Publicity

Best Practices for Boosting Results

A Guide to Generating Trade Show Publicity

Trade show and event publicity have evolved

Trade shows, events, and conferences are terrific opportunities for exhibitors to increase brand awareness and launch new products and services. Whether in-person, virtual, or hybrid, securing media interest at a show is not easy. A well-crafted and smartly executed publicity strategy and marketing campaign can be the key factor in producing a solid return on your investment.   

In this guide, Business Wire outlines best practices for maximizing your brand’s story at trade shows, events, and conferences, as well as a comprehensive timeline that spans from months before to during and after an event to get the most out of your show publicity. 

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