Five ways to visually connect with PR audiences
As brands and communications have shifted away from in-person events, an explosion of new content — especially visual content — has emerged to capture audience interest.
This heightened focus on creating imagery for use by specific audiences also comes with the understanding that consumers, B2B buyers, investor relations analysts and journalists have different capacities for continuously consuming new content.
As part of Communications Week 2020, Serena Ehrlich, director of product marketing for Business Wire, hosted a discussion about the importance of visual storytelling in communications with four PR experts from different areas of the industry.
The takeaways from that conversation have been adapted into our latest whitepaper. This is the perfect read for companies and PR teams ready to take a more authentic approach in tailoring visuals to meet the needs of those they want to reach and impact.
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