In a world of nonstop news, delivered in multiple forms and on a variety of devices, it’s understandable that most people simply don’t read articles word for word.
This creates a challenge for public relations professionals.
Our whitepaper, complete with tips from award-winning writing coach Ann Wylie of Wylie Communications, shares guidance for formatting your news to improve readability and drive message comprehension of your main points.
Includes best practices for elements like lists, callouts and links, plus tests to measure the readability of your release.
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Ann Wylie |
