How to Nurture Media Relationships

How PR teams can strengthen media relationships in challenging times

The pandemic. What hasn’t it affected? From maintaining relationships with reporters to finding the story angles that will break through, media relations and PR professionals have faced some stiff challenges. Business Wire recently teamed up with Muck Rack to host a panel discussion with PR and journalism experts about how PR teams can continue to strengthen media relationships in this evolving landscape. 

Download our whitepaper to learn how to adapt to these changes and create new opportunities to connect more creatively and authentically with your audiences.

Featured experts:

GILLIAN KUSHNER SVP  Day One Agency

TERRY LYNAM Consultant, Former Head of Communications  Northwell Health

ANDREW DUNN Healthcare Reporter  Insider

GREG GALANT Co-Founder & CEO  Muck Rack