When audiences are in control of interacting with content, engagement can be boosted by 30% or more. Using technology like Business Wire Interactive Media, communicators can now present a complete story that allows audiences to create their own unique experience with the content.

See how four very different organizations embraced interactive media to increase results. In each example, interactive news releases turn standard news release viewers into active participants, moving them directly into the desired sales and marketing funnels.

 

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