Let's Get Visual: Multimedia and the News Release

by Jeff Abelson, Multimedia Specialist, and Serena Ehrlich, Director of Product Marketing


In this report, Business Wire looks at the key questions communications professionals must ask when understanding the importance of multimedia in today's news content:

  • How does the brain process multimedia?
  • Does multimedia influence technology development and design?
  • What is the role of multimedia in today's mobile and social environments?
  • What is the role of multimedia in news creation and consumption?

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