Serena Ehrlich, Business Wire's Director of Product Marketing, will explore how today’s digital tools can be leveraged to add financial value to your company's innovative offerings. Serena will focus on the importance of multimedia content and content creation tools.
During this educational session, you can expect to:
Director of Product Marketing, Business Wire
Serena Ehrlich is Business Wire's Director of Product Marketing. With more than 20 years in the newswire industry, Ehrlich is a well-known speaker on the topic of PR, social media, visual marketing and more. Based out of Los Angeles, you can find her on Twitter at @serena.